Behind the Keep Tahoe Blue Sticker

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Behind the Keep Tahoe Blue Sticker

January 2, 2018

We printed our first “Keep Tahoe Blue” sticker in 1973. Today, it’s been spotted in every state in the U.S. and in countries around the world, but do you know the story behind the sticker?

Since 1957, the League to Save Lake Tahoe has been dedicated to protecting and restoring the environmental health, sustainability, and scenic beauty of the Lake Tahoe Basin. Watch our “Behind the Keep Tahoe Blue sticker” video above to learn more.

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