Not Just a Store—A Mission 

Shopping at the Keep Tahoe Blue store is more than just picking up an organic cotton hat, soft and cozy hoodie, or reusable water bottle—it’s a direct way to help protect Lake Tahoe. Every item purchased supports the League’s work to keep Tahoe’s waters clear, reduce litter, combat pollution, and advocate for lasting environmental solutions. 

But what sets the KTB Store apart is the intentional curation process behind every product on our shelves. The League’s Merchandise Program Manager, Jacqueline Hill, carefully selects vendors with products that align with the League’s values and mission while ensuring high-quality, sustainably made, and environmentally responsible Keep Tahoe Blue merchandise. 

“We aim to feature products that support eco-conscious business practices or actively reduce waste,” Jacqueline explains. “Our goal is to offer people products they can feel good about while supporting the League’s work and showing their love for Tahoe.” 

How We Choose Sustainable Products 

At the Keep Tahoe Blue Store, we offer a carefully curated selection of products that not only reflect our commitment to the environment but also align with the League’s values and mission. Our priority is to: 

• ♻️ Recycled & Upcycled Materials – Many of our vendors turn waste into new products, like Recover Brands, who make some of our hoodies and t-shirts. 
• ✅ Plastic-Free & Natural Alternatives – Brands like Rustek offer completely plastic-free hats, using organic cotton and bamboo brims instead of synthetic plastics. 
• 🌲 Low Environmental Impact & Eco-Conscious Brands – We work with partners like Stio, who create eco-friendly outdoor apparel like our fleece sweaters made from post-consumer recycled water bottles.  

This careful selection process ensures that items in the Keep Tahoe Blue Store aren’t just excellent products—they’re part of a more significant movement toward sustainability. 

Meet the Brands Making a Difference 

We have partnered with brands prioritizing eco-conscious materials, ethical production, and environmental stewardship. When you shop with us, you’re not just supporting the League—you’re backing a network of businesses working toward a healthier planet. 

• 🌊 Rumpl – Cozy up with purpose. Each of their eco-friendly Go Anywhere Puffy Blankets rescues 60+ plastic water bottles from landfills and turns them into adventure-ready warmth. 
• 🍷 North Drinkware – Handcrafted with care, hand-blown glassware, made in the Pacific Northwest feature accurate topographical 3D data of Lake Tahoe and the Sierra in the Keep Tahoe Blue Rocks & Pint Glasses. As proud members of 1% for the Planet, they contribute to environmental solutions with every purchase. 
• 🎿 Mountain Flow – Say goodbye to petroleum-based lubricants for your Tahoe adventures. Say hello to plant-based Ski Wax and Bike Lube formulas that keep Tahoe’s environment free from harmful chemicals while delivering top performance on the slopes and trails. 

“When people buy from the Keep Tahoe Blue store, they aren’t just supporting a nonprofit—they’re investing in brands making real, measurable changes for the environment,” says Jacqueline Hill, the League’s Merchandise Program Manager. 

Your Purchases Protect Lake Tahoe 

A portion of every purchase from the Keep Tahoe Blue Store directly supports the League’s mission to protect and preserve Lake Tahoe and funds critical programs that tackle Tahoe’s biggest environmental challenges, including: 

• 🌲 Cleanup & Restoration – From Tahoe Forest Stewardship Days to our Keep Tahoe Red, White & Blue Beach Cleanup, our volunteers remove thousands of pounds of litter and restore Tahoe’s wetlands and streams every year. 

• 📢 Advocacy & Policy Change – We work at the local, state, and federal levels to push for solutions that protect the Lake, like South Lake Tahoe’s ban on plastic bags, Styrofoam, and single-use plastic water bottles. 

• 🎓 Education & Community Engagement – Through the League’s Blue Schools program and South Tahoe Environmental Education Coalition (STEEC), we educate and empower Tahoe’s K-12 students to become lifelong environmental stewards. 

When you shop with us, you’re not just buying eco-conscious gear—you’re making a lasting impact on Lake Tahoe’s future.  

Your Opportunity to Make an Impact 

Ready to make an impact? Whether you’re looking for new Lake Tahoe apparel, reusable water bottles, utensils and totes, or the perfect Tahoe gift, shopping at the Keep Tahoe Blue Store supports sustainability and conservation efforts in the Basin. 

• 🛒 Shop Online Anytime: Keep Tahoe Blue Store 
• 📍 Visit Us In-Person: 2877 Lake Tahoe Blvd., South Lake Tahoe, CA 
• ⏰ Hours: Wednesday – Saturday, 11 AM – 6 PM 

Every purchase is a step toward a cleaner, bluer Tahoe. Join us in making eco-conscious choices that protect the Lake for all.