Advocate | Educate | CollaborateThe League is a solutions-based organization, focused on advocating for sensible environmental standards backed by science and monitoring, devoted community engagement, grassroots involvement, and a collective ideology of working together to Keep Tahoe Blue.
The League's work centers around four main campaigns:
Since its founding in 1957, the League has been monitoring development and recreation plans, and working with local, state and federal lawmakers to take action to save Lake Tahoe. For instance, in 1998, the League spearheaded the effort to launch the Environmental Improvement Program, which has leveraged over $1 billion in public and private funds to protect and restore Lake Tahoe. Read more about the EIP.
Read more about the League's history.
The League has an impressive record of accomplishment. For over 55 years, we've stood up for the lake, sometimes in the face of long odds, tough opposition or political unpopularity. Because of a steadfast commitment to our mission, we have been instrumental in every environmental success story here. For example, the League persuaded policy makers to adopt an urban boundary, thereby halting the spread of urban development into Tahoe's forests and meadows, and initiated the very successful effort to bring public funds to Lake Tahoe to protect and restore its watershed.
Read more about the League's accomplishments.
Outreach and Volunteerism
The League conducts extensive outreach and education on the environmental challenges facing Lake Tahoe.
The League aims to inspire an ethic of environmental stewardship among all who love Tahoe. The Fritzi & David Huntington Environmental Education Center in South Lake Tahoe is open year-round and serves as a hub for hundreds of visitors, providing information on Tahoe's ecology, history and scenic beauty, as well as merchandise to help spread the message to "Keep Tahoe Blue."
Our online presence reaches audiences across the world. Join our Facebook page to receive reminders about events, issues, science, news articles and information related to environmental protection and low-impact recreation at Lake Tahoe.
The Iconic Sticker
Last but not least, there's the sticker. The League has used the "Keep Tahoe Blue" slogan since its inception. These words have graced its newsletters and annual reports for over 50 years. The League has distributed over one million stickers since the 1980s. "Keep Tahoe Blue" stickers have been spotted worldwide and have become an iconic symbol of love and protection for Lake Tahoe. The sticker is available for purchase in our online store, our South Lake Tahoe office, or at our Blue Business partners across the Tahoe Basin.