On a recent holiday weekend, hundreds of visitors snapped selfies with a two-legged bear while sledding at Lake Tahoe. The “Take Care” bear mingled with families reminding them to throw away their broken sleds, rather than leaving them littered on the snow.
A new billboard just went up in Folsom, Calif. with the same message.
In the ongoing quest to encourage responsible recreation, the Take Care Tahoe program is making an aggressive push to educate visitors and locals about the importance of picking up trash and taking care of Lake Tahoe’s environment.